(Launch Edition) Effective Date: July 16, 2025 Applies to orders placed on the Wow Fashions website and mobile apps serving the Gulf region (launch focus: United Arab Emirates; phased expansion to wider GCC and select international destinations). Policies may change; always review the latest terms shown at checkout. The question set below is based on the FAQ template you provided. We have proofread, standardized style, and supplied comprehensive launch-ready answers you can publish and adapt.
Wow Fashions is a Gulf-born womenswear brand dedicated to contemporary embroidered Arab ethnic fashion. We bring artisanal needlework, regional motifs, and modern silhouettes together in one seamless online shopping experience. Our collections span three core ranges: Customization (made-to-order / design-your-own embroidery), Fabric Shop (embroidery-ready yardage), and Readymade (curated embroidered outfits ready to wear, with optional stitching services).
Our corporate headquarters and design studio are in Sharjah, UAE. Order-fulfillment and logistics hubs operate across the Dubai–Sharjah corridor so we can serve all Emirates efficiently. We currently ship across the UAE and are rolling out delivery to additional GCC countries in phases.
Email: [email protected] WhatsApp Chat: Tap the WhatsApp icon on our site or app to message us directly. Contact Form: Go to Help > Contact Us to submit your query and any attachments (photos, order numbers, measurements, etc.). Response Times: Within 24 business hours (Sunday–Thursday, Gulf Standard Time). Urgent order issues are prioritized.
At launch, we are digital-first (website plus iOS/Android apps). Limited seasonal pop-ups, studio fittings, and partner shop-in-shop experiences are planned—sign up for email alerts to be notified when events open in your city.
We accept major debit/credit cards (Visa, MasterCard; American Express where supported), local UAE cards, and Tabby “Buy Now, Pay Later” installments on eligible baskets. All online payments are securely processed through our PCI DSS-certified payment gateway partner, Telr. Gift Cards and Store Credit are coming soon—watch for updates.
Yes—timing matters. Fabric & Readymade (In-Stock) Items: Changes/cancellations permitted until the status shows Dispatched in My Orders. Customization / Made-to-Order / Stitching Services: Free changes within the first 12 hours. After production or cutting begins, cancellation fees may apply (up to 50% of order value, depending on work completed). Once shipped, the order can no longer be cancelled; see Returns for post-delivery options.
Not at this time. To keep checkout secure and efficient, all payments are digital through Telr (cards) or Tabby installments where eligible.
A PDF invoice is emailed once payment clears. You can re-download any time via Account > My Orders > View Details > Download Invoice. Invoices show item breakdown, VAT, discounts (if any), and shipping charges (if any).
Phase 1: All seven Emirates within the UAE. Phase 2 (Rolling Launch): Saudi Arabia, Oman, Qatar, Bahrain, Kuwait. Phase 3 (Select International): India, UK, priority EU lanes, and additional countries—availability will display at checkout.
Yes—to select countries shown in the country drop-down at checkout. If your country is not listed, contact support; we may be able to arrange a special shipment (duties/taxes payable by receiver).
Within the UAE: Free shipping on orders above AED 300; orders below that threshold are charged a subsidized delivery fee (displayed at checkout). International shipping: Rates are calculated dynamically by destination, weight/volumetric weight, and service level. A running estimate appears in your cart; the confirmed amount displays at checkout before payment.
UAE locations: 2–5 business days. GCC deliveries: 7–15 business days (depending upon order type customs clearance may affect timing). International Priority: 15–30 business days (remote areas may take longer).
Customization / Stitching orders: Please add production lead time—typically 5–14 business days; complex bridal/occasion embroidery can require 21+ days. Estimated ship dates display in cart.
When your order ships you’ll receive an email/SMS with a live tracking link. You can also track the parcel in My Orders and via app push notifications if enabled.
1. Check the tracking link for the latest scans and any customs holds. 2. Confirm your shipping address is correct. 3. If the package shows Delivered but you can’t locate it, check with building reception/security or neighbors. 4. Still need help? Contact support with your order number and we’ll initiate a trace with the courier.
We offer pieces that are hand-embroidered, machine-embroidered, and hybrid. Many styles use precision machine embroidery for consistency and durability, then receive hand-finished detailing—beads, zari, sequins, and thread highlights—applied by skilled artisans. Each product page specifies the technique mix.
Yes. In the Customization category you can tailor almost everything: fabric design, fabric type, (where applicable) net overlay, stone/embellishment quality, and stitching service. Some signature embroidery motifs may be fixed to protect designer IP, but colorways, placement tweaks, and personalization (e.g., initials) are often possible. Submit your preferences and our team will confirm what’s feasible before production.
Start with our interactive Size Recommender: enter shoulder, neck, chest, waist, hips, sleeve length, sleeve opening, and garment length (in inches or centimeters). For bespoke pieces, select Custom Measurements and follow the guided measurement flow.
We curate Gulf-climate-friendly textiles that drape well under embroidery: chiffon, georgette, crepe, satin blends, silk-organza overlays, cotton lawn, linen-viscose blends, net, and jacquard. Fabric composition and care instructions are listed on each product page.
We offer both stitched and unstitched options. For stitched garments, provide measurements through the Size Recommender or select a standard size. If you need assistance, request a Fit Help consult and our team will walk you through measurements.
The return window starts the day your tracking shows Delivered.
Readymade Apparel: Return or size exchange within 2 calendar days if unworn, unwashed, and tags intact. Fabric Yardage: Return within 3 calendar days only if uncut and in original packaging. Customization / Made-to-Order / Personalized Embroidery: Final sale unless manufacturing defect, damage in transit, or incorrect specs on our part. Stitching Service Adjustments: Report fit issues within 48 hours; we’ll guide alterations (complimentary on the first adjustment, limitations apply).
Refunds are issued to the original payment method (cards/Tabby) once the item passes quality check.
Easy Return is an optional pricing plan that gives you an immediate discount at checkout in exchange for a more limited return right. When selected, items are only eligible for return in cases of manufacturing defect, transit damage, or if we shipped the wrong specifications. Look for the Easy Return badge on eligible products and review the terms before applying the discount.
1. Log in and go to My Orders; select the order. 2. Choose Return / Exchange. 3. Select reason and desired action (refund / size exchange / store credit). 4. Follow packaging instructions (include all accessories, tags, and free gifts). 5. Print or download the return label and schedule pickup (where supported). 6. Track status; refund or exchange processes after inspection and quality approval.
Cut fabric yardage, custom-measured or personalized pieces, clearance/final-sale items, gift cards, and any product marked Non-Returnable on the product page.
UAE: The first return on an order is complimentary (label provided). Additional returns from the same order or oversized items may incur a fee deducted from your refund. Outside UAE: Customer pays return freight. We can generate a discounted carrier label and deduct the actual cost from the refund if preferred.
Yes. Creators, bloggers, stylists, fashion consultants, and boutique owners can earn commission by referring customers to Wow Fashions.
>Submit the short application at Partners > Affiliate Sign-Up. Provide your social handles, traffic insights, and preferred payout method. Approved partners receive a unique tracking link, coupon code, and access to an affiliate dashboard.
Earn tiered commissions on net eligible sales, access early collection previews, receive exclusive promo codes for your audience, participate in seasonal bonus contests, and download ready-to-share creative assets (banners, lookbooks, product feeds). Quarterly co-marketing spots are available for top performers.
Yes. Subscribe to our newsletter or create an account to receive a one-time new-customer welcome code (terms apply; minimum cart values may apply). The promotion can be modified or withdrawn at any time without prior notice.
Enter the promo code in the Promo Code field in cart or at the payment step, then click Apply. Valid, unexpired codes will update your order total instantly. Only one promo code per order unless otherwise specified.
We run themed promotions around Ramadan/Eid, UAE & KSA National Days, Dubai Shopping Festival, end-of-season clearance events, and occasional flash sales. Sign up for alerts so you don’t miss limited-time offers.
We follow data-minimization and encryption best practices. Payment data is tokenized and processed by Telr (PCI DSS compliant); we never store full card numbers on Wow Fashions systems.
Yes. Email [email protected] to request deletion. After we verify your identity we will deactivate and delete your account data, except for records we must retain for tax, fraud-prevention, or regulatory reasons.
Our full Privacy Policy—covering data categories, cookies, marketing consent, data sharing, and your rights under applicable laws—is available in the site footer and in-app under Legal. Please review before ordering.
We emphasize made-to-order production to reduce overstock waste, batch digital cutting to optimize fabric usage, and recyclable / reusable shipment packaging where carrier rules allow. Digital invoices reduce paper. We’re piloting a fabric-scrap upcycling program with regional artisans.
We partner with vetted textile traders across the UAE, India, and select certified suppliers globally. We prioritize fabrics and embroidery bases that withstand Gulf-climate wear.
Our workshop partners sign a Supplier Code of Conduct prohibiting child labor, forced labor, and unsafe conditions. Periodic audits and random batch inspections help us uphold fair wages and safe, well-lit production environments.
Try these quick fixes first: refresh the page, clear browser cache/cookies, update to the latest app version, and confirm a stable internet connection. Still facing trouble? Capture a screenshot or short screen recording and contact support with your device/OS details.
Select Forgot Password on the sign-in screen, enter your registered email, and follow the reset link sent to you. Reset links expire for security—if it times out, request a new one.
Please allow up to 5 minutes. Check your spam/junk folders and confirm that your email address was entered correctly at checkout. If you have been charged but no order appears in My Orders, contact support with the transaction reference and we’ll locate and resend the confirmation.
If your question isn’t covered here, reach out via [email protected] or WhatsApp chat and we’ll be happy to assist.